Uni Watch -- The Obsessive Study of Athletics Aesthetics
Uni Watch is a media project that deconstructs the finer points of sports uniforms in obsessive and excruciating detail. It has nothing to do with fashion — it’s about documenting and maintaining the visual history of sports design, and about minutiae fetishism as its own reward. If that concept doesn’t make sense to you, no problem — Uni Watch definitely isn’t for everyone, and there have always been people who Don’t Get It™. But for those who understand the pleasures of detail obsession, programmatic classification systems, information overload, and sports history, you’ve come to the right place.
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